
TIDE - BAG IN A BOX
Procter & Gamble Co-Op project
X
Solo Project
3 Months
COMPANY: Procter & Gamble - Tide
OBJECTIVE: Design a solution for liquid dispensing of Tide laundry detergent that wins in E-Commerce, packaging and shipping.







CHOSEN CONCEPTS TO DEVELOP:

CONCEPT 1
playful appeal


CONCEPT 2
eco-box
sustainable solution


CONCEPT 3
storage solution

